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TecHUB Conference 2026 · Zurich

Agentic AI & Agentic Commerce When AI stops being a tool and starts acting

AI no longer just answers questions. It researches, decides, orders and pays. Four talks, one evening, one question: what happens to e-commerce when it is no longer the human clicking, but their agent?

Date
Thu, 17 September 2026
Time
Doors 15:45, start 16:15
Programme
Talks until 19:00, apéro after
Venue
AWS Zurich, Mythenquai 10
Language
Talks in German and English
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Around 100 seats. Open to members, customers and guests.

The topic

Why this topic, why now

In 2026, agentic AI moved from buzzword to everyday project work. Agents research products, compare prices, fill carts and trigger payments. For anyone who builds, runs or advises on shops, the central question shifts: no longer how to convince people, but how to be found, understood and selected by machines.

The TecHUB Conference 2026 takes this on in four focused talks: a sober introduction, a real project case, the technical architecture, and the open questions around trust and payment. Afterwards there is time for what TecHUB is actually about: talking to people who are solving the same problems.

Programme

Four talks, one arc

Each talk runs 30 minutes: 20 minutes presentation, 10 minutes questions. Single track, everyone sees everything. Talks are held in German or English, the language is stated on each talk.

  1. 01

    OrientationGerman

    Who still sells when AI agents do the buying?

    Julia Herz, Dreamleap

    AI agents are fundamentally transforming e-commerce. They search, compare, and make decisions increasingly autonomously. In this keynote, Julia Herz demonstrates what Agentic AI can already achieve today—both in sales and in the back office. She explores how companies can prepare and what impact Agentic Commerce will have on visibility, customer access, and competitiveness.

  2. 02

    PracticeGerman and English

    Agentic Inventory: from idea to MVP

    Remo Girard and Konstantinos Konstantelos, LumAIa

    How an agentic inventory idea became a working MVP: the decisions along the way, what the architecture looks like and where reality pushed back. Remo presents in German, Kostas in English.

  3. 03

    TechnologyGerman

    From Prompt to Purchase: Building Production-Ready AI Agents on AWS AgentCore

    Marco Kündig, copebit AG & René Hämmerli, Sly AG

    Many have built GenAI demos, but very few deploy agents in production for real customers and revenue. AWS introduces Bedrock AgentCore, copebit explains the architecture and guardrails for implementation, and Sly shows its practical application in the Velox e-commerce platform alongside its concrete business value.

  4. 04

    OutlookGerman

    Scale with AI, retain accountability. Learn as an organisation.

    Martin König, Transformation Coach

    AI brings speed. The governance framework makes sure it holds. And only in a learning organisation does that speed actually land.

Speakers

The speakers

Six speakers, four talks, one evening.

Julia Herz

Julia Herz

COO, Dreamleap · Talk in German

Who still sells when AI agents do the buying?

Julia Herz is COO of Dreamleap and helps companies take AI from strategy to operational reality. Dreamleap provides a secure, scalable agent infrastructure that combines technology, tooling and enablement. Her focus is on Agentic AI, digital business models and e-commerce.

LinkedIn →
Remo Girard

Remo Girard

Co-Founder, LumAIa · Talk in German

Agentic Inventory: from idea to MVP

As co-founder of LumAIa and Managing Director of iundf Dewave, Remo Girard combines AI, GEO and web technology to guide companies through the AI transformation in a practical, hands-on way.

LinkedIn →
Konstantinos Konstantelos

Konstantinos Konstantelos

Senior AI Data Engineer, LumAIa · Talk in English

Agentic Inventory: from idea to MVP

Kostas is lead developer at LumAIa. As an experienced data and AI architect he brings over 15 years from consulting, banking and start-ups. He connects business with technology and builds scalable, production-ready AI and data platforms.

LinkedIn →
Marco Kündig

Marco Kündig

CTO, copebit AG · Talk in German

From Prompt to Purchase: Building Production-Ready AI Agents on AWS AgentCore

Marco is CTO at copebit AG. With over 30 years in IT and a decade on AWS, he builds platform engineering and Kubernetes foundations for Swiss companies. Today he focuses on bringing AI agents into engineering workflows – from infrastructure as code to automated operations.

LinkedIn →
René Hämmerli

René Hämmerli

Founder, Sly AG & TecHUB Swiss · Talk in German

From Prompt to Purchase: Building Production-Ready AI Agents on AWS AgentCore

René Hämmerli is founder of Sly AG and TecHUB Swiss, and creator of VELOX Swiss. With 28 years in B2B e-commerce he builds tailored commerce platforms for Swiss retailers. Today he focuses on what it takes to make a shop agent-ready.

LinkedIn →
Martin König

Martin König

Transformation Coach for AI Governance · Talk in German
Empowering people to lead AI. The fine art of collaboration.

Scale with AI, retain accountability. Learn as an organisation.

Martin König is a transformation coach and organisational developer. He helps companies integrate AI in an economical, innovative and future-proof way, ISO 42001-compliant, and to grow into a learning organisation. At FHNW he is Co-Programme Director of the CAS Digital Leadership: Leading People and AI Agents.

LinkedIn →

Line-up complete. Register now to secure your seat.

Schedule

How the evening runs

After the talks the evening moves into the networking apéro. The part most people actually come for.

  • Doors open
  • Welcome
  • Talk 1: Keynote, Dreamleap
  • Talk 2: Agentic Inventory, LumAIa
  • Break
  • Talk 3: From Prompt to Purchase, copebit AG
  • Talk 4: AI Governance, Martin König
  • Networking apéro
  • End

Audience

Who this conference is for

Membership is not required. Guests are explicitly welcome.

  • TecHUB Swiss members and their teams
  • Customers and project partners of our member companies
  • IT decision makers, developers, consultants and founders
  • Anyone who wants to know where commerce and AI are heading

Venue

Venue and travel

AWS Office Zurich

Mythenquai 10, 8002 Zurich

On the lakefront, a few minutes on foot from Bahnhof Enge. Around five minutes by S-Bahn from Zurich main station, or tram 5, 6 or 7 to Bahnhof Enge. There is no parking on site, we recommend public transport.

The venue is step-free. Please bring an ID and check in at reception. Our team will meet you there.

Questions

Frequently asked questions

What does it cost?

Attendance is free. Seats are limited, so please only register if you are actually coming. If your plans change, let us know at hello@techub.swiss so we can pass the seat on.

What language are the talks in?

Talks are held in German and English. The language is stated on each talk. Networking happens in German and English.

Do I have to be a TecHUB member?

No. The conference is open to members, their customers and anyone interested.

Is food provided?

Yes, a networking apéro with food and drinks from 19:00.

What is the registration deadline?

Registration closes on Monday, 14 September 2026. We need your name in advance for the guest list at AWS, so late registrations cannot be accepted at the door.

Are the talks recorded?

No, the talks are not being recorded.

Sponsors

Supported by

Want your brand visible inside the Swiss IT network? Our 2026 sponsorship packages range from CHF 500 to CHF 4000, from a logo on the website to your own booth with a speaking slot.

Ask about sponsorship

See you on 17 September

Four talks, an apéro and around 100 people asking the same questions you are. Seats are limited.

Register now

TecHUB Swiss

The network for Swiss IT companies

TecHUB Swiss connects IT companies across Switzerland. We share knowledge, create business opportunities and shape the future of technology together. Membership is open to IT service providers, agencies and software companies.

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